About Me
   
 

I have been working as a Freelance Designer for past six years now and
I'll continue to do some good work for years to come! Be it a film or a design project!
Design and Filmmaking is my love..! :-)
I love every aspect of it! The research, brainstorming, sketching, communicating, the psychology... There are so many facets to it, and I will never get tired of exploring them all...
I live in Dubai, and I work with many clients, many big and small companies in diverse areas.
Right from the companies in fashion industry, hotel industry, construction industry, software, shipping, food, art, health care, medicine, media, publishing, advertising and so on....!
Customer satisfaction is the most important part of my job as a freelance communication design expert. The attention and time I devote to each client has kept my clients coming back for more projects year after year.

 
 

My Design Journey | Education | Why Me?

  Assisted a Film Director 'Rajeev Patil' as Assistant Director in Mumbai, India for a Marathi feature film - 'Paangira'. (Oct.2009-Dec.2009)

Working as an Independant Designer / Photographer in Dubai for last 6 years.
(2004 - present)
 
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Creative Director 
GTQ in the middle east, DMC, Dubai.
jan 2004 to july 2004

My key role was create and head a design team for first ever concept in UAE - A unique Car
& Lifestyle magazine..In this project I was involved in ideation, branding and design.

see more about GTQ - www.gtqme.com

 
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  Art Director 
East West Advertising , Dubai.
Sep 2003 to Dec 2003

My areas of work included: Generating innovative concepts for ‘above the line’, ‘bellow the line’ clients (Brochures, catalogues, Ad campaigns, Packaging etc.), client handling and leading the graphics team.
 
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  GUI Design Head  
Birla Technologies, Mumbai, India
Nov 2001 to April 2003

My key role was create and head a design team. i set up the entire team from point zero and led them into successful execution of various projects. key projects involved launch of a new portal, 2 web based products using wireless technologies.

In all these projects i was involved in ideation, product specs finalization, development planning, branding, ui design and project management, all leading to successful implementation of the planned product.
   
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  Partner
being-e.com, Mumbai, India
June 2000 to Oct 2001

Ii started this e-commerce company along with my colleagues from Aptech Ltd. mumbai. The areas of operation included New Media. 

My areas of work included client liaison, product ideation and planning, team building, design and content development.
   
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  GUI Design Head  
Aptech Ltd. , Mumbai, India
Sep 2000 to May 2001

This was my first job. my key role was to head a design team for a web based product. I was involved in ideation, product specs finalization, development planning, branding, ui design and project management, all leading to successful implementation of the planned product.
 
  Education top  
 

Graduation:

B.F.A. Applied Arts from
Abhinav Kala Mahavidyalaya, Pune, India. (1997)

Special Subjects: Typography / Advertising

   
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Post- Graduation:

Masters in Design (Visual Communication)
From Industrial Design Center, IIT,Powai, Mumbai - India. (1999)

Special Subjects: Multimedia / Video

Though in IDC- IIT I could not catch up with calculus and thermodynamics, I learned one big thing -not to get scared by technology; and this has helped me all through till today. Specially in trying out new things and thinking of new ideas with technology intervention.

Know more about Industrial Design Center, IIT, Bombay

   
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  Other:

Film Apprecitation - Summer Course
Film and Television Institute of India (FTII), Pune - India. (2009)

Course of four weeks'duration, participants from different professions from all over India are exposed to the best of Indian and world cinema. Among the major topics taught are the basics of the film medium, cinema as an art, film history, film theory and the relationship of cinema to other arts.

Know more about FTII and Film Appreciation Course
 
  Why Me? top  
 

I believe in using technology to solve design problems rather than letting technology drive the design process. I am also a strong believer of the theory that 'form follows function'. And now
I take this opportunity to present the reasons that would lay the question 'why me?' to rest, forever ;-)

> Diverse Experience

Working for companies from diverse fields, has provided me hands on experience in the areas of Design, Filmmaking, Project Management and client liaison. Be it anything which requires a creative input and a creative solution...I can be there to help!

> Good Understanding of Business Processes

I handled complete projects for various clients. Be it a magazine design and production from scratch, a film production, advertising campaign from concept to execution or a website or a portal! This has helped me understand and internalize various business processes. So when
you talk- for example -about supply chain management, its not greek but music to my ears.

> Good Understanding of Technology

This is specially true for software based projects. I do not code but understand technology to provide a logical design solution.

> A Team Player

Having led various projects, I appreciate and value the concept of teamwork. The team may
be just you and me or we may be eleven!

> Understanding of Various Media Tools

Having worked on diverse projects has helped me develop a good understanding of various media tools. So if we are talking convergence, I may be the most excited on in the room. Brochures, web applications, posters, desktop applications, logos, advertising campaigns...having touched them all, my idea of communication is not tool driven but starts from the point of selecting the right tool for communication.

So when I come to you, I would say "I am a design person" and not that I am a Pagemaker expert or a Dreamweaver pro.

As I have successfully portrayed my strengths, you now know that your project will go in safe hands!! Just drop in a mail to me or call me and I will be there for your design and creative needs!